Big Sugar Classic has evolved from a single gravel race to a major season-ending bike festival with world-class mountain and gravel bike racing, October 12-18 in Bentonville.  Listen in as Michelle Duffy, VP of Event Marketing at Lifetime ...

Welcome to A New American Town. In this episode, we are joined by Emily Reynolds at the New Compton Hotel to give us a first look at this brand-new hospitality experience.The Compton isn’t just a hotel — it’s a tribute ...

Welcome to A New American Town. In this episode, we are joined by Jason Muszala, CEO of The Roost, a group based at Thaden Field in Bentonville dedicated to the operation, maintenance, and restoration of vintage WWII warbirds....

What happens when you completely reimagine how a bicycle drivetrain should work? Steve Domahidy, founder of Viral Bikes, is betting that the future of cycling lies not with the 100-year-old derailleur technology we've all grown accustomed to, b...

Welcome to A New American Town. In this episode, we’re talking with Adventure for All founder, Chase Pettey, about the new Bentonville adventure biking program launching in September 2025! Explore why Bentonville is the perfec...